Senior Brand &
Visual Designer

Partnering with marketing teams to deliver consistent, high-impact brand creative.

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Digital design

Duties and role within the PETstock Marketing team include the design and development of press adverts, National and Regional TVC campaigns/catalogues, store signage, corporate stationery, email campaigns and packaging design. Working alongside PETstock’s marketing team, designing creative solutions that represent PETstock’s “part of your family” friendly and approachable ethos.

Promotion

Led marketing and promotional design across events and retail campaigns, including the management of eDM programs and newsletter design. Delivered and managed TackleWorld’s first e-commerce website, expanding the brand’s digital presence. Developed the “Tacklerat” 3D animated character for the IFISH television series and produced episode guides and competition assets to support ongoing audience engagement.

Web design

Using Figma, I establish the full visual and structural direction of a design — including layout, colour, typography, imagery, spacing, and user flow. This process allows for early refinement and ensures the final outcome is clear, intuitive and aligned with brand and project goals.

Website design & development
Brand systems & identity
Campaign & asset production
Cross-functional collaboration
Digital & print execution
Self-managed delivery

About Me

I’m a brand-led visual communicator with experience in project design, creative strategy, and project delivery from concept through to execution.

I thrive on collaborative work but am self-starting and organized when given autonomy.

I specialise in:

Visual identity & brand systems
Campaign design & layout
Asset creation for digital and print
Project planning & client management

3D character design and motion graphics
Translation of client briefs into measurable outcome
SEO and CPC digital marketing strategies
WordPress web design & development

Every design I deliver is grounded in clarity of purpose and a thoughtful response to the problem at hand.

Capabilities

I’m proficient in industry-standard design tools and bring strong execution skills across creative production, including motion design, illustration and hand-drawn work, 3D modelling and animation, and UX-focused digital design.

This broad skill set allows me to adapt my approach to suit each project, delivering visually engaging, well-crafted outcomes that support brand consistency and usability.

Tools & Tech:

Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects, Premier)
Figma & UX/UI workflows
Photography / Videography
Motion Design / Reels
Blender / Cinema 4D
Wordpress Design/Development

Work

A curated portfolio of relevant work is available upon request.

Digital Asset Design

PETstock

Promotional Launch

2K GAMES STUDIO

Led the design and delivery of campaign assets and a dedicated website for Blobfish International, collaborating with 2K Games and DRUM to support a large-scale food delivery activation celebrating the release of Civilization VII.

Campaign & Collateral Design

COUNTRY CLUB LIVING

Responsible for developing and maintaining strong, cohesive brand identities across multiple retirement village communities. Led the design and execution of logos and complete visual systems, ensuring consistency across all touchpoints. Designed and produced a wide range of marketing materials for both digital and print, including web assets, brochures, signage, and advertising. Played a key role in the design and development of the Country Club Living website, translating brand strategy into a clear, user-focused digital experience.

3D Modeling

CINEMA 4D & BLENDER

A lifelong interest in FPS and RPG games sparked my passion for 3D, particularly in character creation and storytelling. I enjoy developing characters from concept and backstory through to modelling, texturing, and rigging, creating assets that feel considered, expressive, and grounded in purpose.